Your tech product works well and has a niche. So, why is revenue down?
About Me

Yannis Souris

AI-Augmented Marketing Executive | Helping B2B Tech Companies Drive ROI Through Human-Centric Demand Generation, GTM Strategy & Storytelling

Phone:
+1 343 997 6998

Email: yannis@tech10.co

Website: yannis.ca

ED: Laurentian U / Cornell U

Certs: GA DM LG+

Coaching: Available

LinkedIn yannissouris

Download YS Services pdf

Experience

Teldio TechnologiesFleet Mangement Platform GPS Platform

Director of Growth

AUGMENTT TechnologiesSaaS MSP Platform

Marketing Director

Plurilock (PLUR: TXX)Cybersecurity Platform

Lead Gen/Demand Manager

Kivuto Solutions EdTech Platform

B2B / B2C Marketing Manager

2008-2025

KnowLand Courses and WorkshopsEdTech / eCommerce

Digital Marketing Director

FEENICS TechnologyACaaS Platform

Marketing Communications Manager

Lee Valley ToolsE commerce Digital Platforms

Director of Digital Publications

Willis College of Business & TechDigital Platforms

Digital Marketing Director

What I Do

Services

Strategy

Marketing Strategies are based on a custom framework specifically designed and executed for a tech company. They include competition research analysis, ICP definition and the very marketing plan with targets, timelines and budgets.

01
Digital Marketing Tactics

Digital marketing tactics are the channels that help reach target audiences with the right information about the brand, product, or service of a tech company. They include SEO, PPC, Content and Social Media amongst others.

02
Marketing/Sales Sync

Research shows that about 75% of marketing leads (MQLs) never convert into sales qualified leads (SQLs). Failure to align sales and marketing teams is leading to wasted budget and resources as up to 60-70% of B2B Tech content is not being used.

03
Coaching & Workshops

Knowledge-based marketing for a tech enterprise is the essential processes of instructional content co-creation with the main actors in the business ecosystem the company operates in. It includes team coaching and workshops.

04
RevOps

RevOps is the alignment of sales, marketing and customer success operations across the full customer life cycle of a typical B2B tech customer in order to drive growth through operational efficiency and to keep all teams accountable to revenue.

05
MarkOps & Audits

A marketing audit is an assessment that is meant to analyze your current marketing resources, strategy and tactics. The goal is to identify the strengths and weaknesses of your marketing efforts and help devise a plan to improve effectiveness.

06
Communicate the value of your tech solution to buyers who actually need it.
Get a company product/service assessment for free.
Book a session with Yannis
Recent work completed

Work

Ocular Mobile

Brand ID / Lead Gen - Demand / UX - UI dev / Content / MarkOps / Social media / PPC / Web site dev / Presentation dev
Augmentt Technologies

Strategy / Lead Gen - Demand / 6-channel tactics / Marketing - Sales sync / Trade show marketing / content / MarkOps / Social media / PPC / Web site dev
Plurilock

Marketing - Sales sync / Content / MarkOps / PPC / Web site dev / Influencer Marketing / Rev OPs / End-to-end marketing optimization / Analytics Insights / SaaS / Tech Marketing - Sales Alignment Workshops
KnowLand

/ Social media / PPC / Web site dev / Influencer Marketing / Rev OPs / End-to-end marketing optimization / Analytics Insights / • SaaS Marketing Workshops / SaaS / Tech Marketing - Sales Alignment Workshops
Feenics

End-to-end marketing optimization / Strategy / Lead Gen - Demand / Marketing - Sales sync / Trade show marketing / Content / MarkOps / Social media / PPC / Web site dev / Analytics Insights / Coaching to marketing teams
Aurora

6-channel tactics / Marketing - Sales sync / Content / MarkOps / Social media / PPC / Web site dev / Rev OPs / End-to-end marketing optimization / Analytics Insights / • SaaS Marketing Workshops / SaaS
Contact

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