Why Purpose-Driven Brands Thrive in the Digital Revolution

Until recently, B2B companies could win plenty of business by relying on in-person meetings, follow-up calls, and conferences. Purpose-driven brands were more reserved in the B2C space because B2B vendors relied more so on the sales team to create...

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Using Your B2B Buyer Persona to Create Impactful Marketing

#image_title You’ve spent countless hours developing your product and are now eager to share with your B2B buyer persona its many features. But after investing in your marketing campaign, they’re unengaged. What went wrong? The five magic words of...

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