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28 May 2024By Afton Brazzoni You’re ready for more in your content career. But the path from content marketing manager to director may seem a little unclear. You’ve got strong tactical skills, but you’ll also need to hone your...
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25 May 2024This post was originally published on May 4,2022, and updated on May 24, 2024. Understanding and segmenting your audience is a vital part of marketing and sales strategy. We use terms like customer profile or buyer persona to identify...
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21 May 2024By Afton Brazzoni So, you’ve decided to bring in external content marketing support. Figuring out whether that’s the right move for your B2B company is the first hurdle. Now, you’re about to get on a discovery call...
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11 May 2024Ecosystem-led growth is the buzzword of the day. Business leaders everywhere are embracing the tested-and-true wisdom behind co-branded marketing and applying it to every aspect of innovation, development, marketing, sales, and customer success.The principles behind ELG are deceptively simple:...
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7 May 2024By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study...
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1 May 2024By Afton Brazzoni As a marketer, you’re shooting for the same net as your colleagues in sales, so why does it sometimes feel like you’re on different teams? You’re likely struggling with the delicate dance of sales...
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