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13 June 2024By Afton Brazzoni If creating search-optimized blog content used to feel predictable to you, but now feels like you’re stuck in the middle of a windstorm, welcome to the new internet era. SEO is undoubtedly changing. But...
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11 June 2024This post was originally published on August 14, 2023 as part of our human vs. AI experiments. It was updated on June 10, 2024 Is SEO dead? Or just in need of a strategy update?The recent leak that exposed...
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11 June 2024B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they’re doing so...
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10 June 2024Navigating the Turnover Turbulence In the realm of workplace dynamics, the subject of pay transparency has long been a topic of debate. In recent years, Atlantic Canada has taken significant strides in addressing this issue through the implementation of...
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6 June 2024As marketers, we’re constantly being asked to do more with less. Optimizing performance and minimizing waste are the name of the game for everyone, including teams designing and running paid ads. So if I said that there’s real value...
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3 June 2024When businesses strategize for growth, they often grapple with the cost-effectiveness of their marketing efforts. Digital marketing is a necessity, but the question of whether to manage it in-house or outsource is pivotal for maximizing ROI and driving efficient...
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