Monthly Archives: December 2024


Why Server-Side Tracking is Essential for First-Party Data
Collection
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26 December 2024
Why Server-Side Tracking is Essential for First-Party Data Collection

Do you ever wonder how businesses seem to know you so well?  From the personalized ads that catch your eye to the tailored recommendations you can’t resist, it’s all powered by data.  But with increasing privacy concerns and tightening...

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Server-Side vs. Client-Side Tracking: Which One Should You
Choose?
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16 December 2024
Server-Side vs. Client-Side Tracking: Which One Should You Choose?

Data tracking is the backbone of effective analytics, But are you using the right method to ensure precision, privacy, and compliance?  As businesses face strict privacy regulations and growing concerns about data accuracy, the debate over server-side vs. client-side...

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SaaS commercialization strategy: gain efficiency to break
into new markets
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12 December 2024
SaaS commercialization strategy: gain efficiency to break into new markets

The software-as-a-service (SaaS) market is booming, with the advent of AI and the emergence of new trends. In this context, developing an effective SaaS commercialization strategy is essential for any company looking to stand out and conquer new markets....

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Optimize your B2B marketing strategy in Quebec and abroad
with content marketing!
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12 December 2024
Optimize your B2B marketing strategy in Quebec and abroad with content marketing!

Content marketing is an essential part of any B2B marketing strategy in Quebec and beyond. With the right content, you establish your company’s credibility. You position yourself as an expert in your sector. And, above all, you develop a...

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Social selling and B2B branding: 6 concrete actions to
connect with authenticity!
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12 December 2024
Social selling and B2B branding: 6 concrete actions to connect with authenticity!

In the current economic climate, where companies are making massive layoffs and the second Trump era is upon us, Quebec companies are navigating through economic uncertainty, no longer knowing where to put their efforts and what kind of efforts...

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What is the real value of podcasts in B2B marketing
strategy?
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12 December 2024
What is the real value of podcasts in B2B marketing strategy?

Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company’s authority and engage a professional audience in an authentic and lasting way. According to a...

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B2B strategic marketing: what if intent signals transformed
the way you approach your customers?
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12 December 2024
B2B strategic marketing: what if intent signals transformed the way you approach your customers?

Imagine being able to understand your potential customers before they even know they need you. That’s exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a...

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We Won! Pulsion Wins Best in AI-Powered Search at the 2024
Google Search Honors Awards
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12 December 2024
We Won! Pulsion Wins Best in AI-Powered Search at the 2024 Google Search Honors Awards

We’re thrilled to share that our team has been named one of the best in AI-powered Search — we won the Performance Marketing Excellence Award (mid-market) at this year’s Google Search Honours Awards for our work with Triton Canada!...

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AI in Marketing 2025: Trends of the Past, Present, and
Future
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11 December 2024
AI in Marketing 2025: Trends of the Past, Present, and Future

Join the TPM team as we examine what our research has revealed about AI in marketing trends and explore what AI marketing tools 2025 will bring.

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How Do You Manage Tags in Google Tag Manager?
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5 December 2024
How Do You Manage Tags in Google Tag Manager?

Did you know you can track your website’s performance and ads with just one Google tag?  This one simple tool can solve all your problems. It’s the gift of Google Tag Manager (GTM)! Google Tag Manager has transformed and...

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