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26 December 2024Do you ever wonder how businesses seem to know you so well? From the personalized ads that catch your eye to the tailored recommendations you can’t resist, it’s all powered by data. But with increasing privacy concerns and tightening...
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16 December 2024Data tracking is the backbone of effective analytics, But are you using the right method to ensure precision, privacy, and compliance? As businesses face strict privacy regulations and growing concerns about data accuracy, the debate over server-side vs. client-side...
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12 December 2024The software-as-a-service (SaaS) market is booming, with the advent of AI and the emergence of new trends. In this context, developing an effective SaaS commercialization strategy is essential for any company looking to stand out and conquer new markets....
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12 December 2024Content marketing is an essential part of any B2B marketing strategy in Quebec and beyond. With the right content, you establish your company’s credibility. You position yourself as an expert in your sector. And, above all, you develop a...
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12 December 2024In the current economic climate, where companies are making massive layoffs and the second Trump era is upon us, Quebec companies are navigating through economic uncertainty, no longer knowing where to put their efforts and what kind of efforts...
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12 December 2024Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company’s authority and engage a professional audience in an authentic and lasting way. According to a...
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12 December 2024Imagine being able to understand your potential customers before they even know they need you. That’s exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a...
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12 December 2024We’re thrilled to share that our team has been named one of the best in AI-powered Search — we won the Performance Marketing Excellence Award (mid-market) at this year’s Google Search Honours Awards for our work with Triton Canada!...
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11 December 2024Join the TPM team as we examine what our research has revealed about AI in marketing trends and explore what AI marketing tools 2025 will bring.
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5 December 2024Did you know you can track your website’s performance and ads with just one Google tag? This one simple tool can solve all your problems. It’s the gift of Google Tag Manager (GTM)! Google Tag Manager has transformed and...
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