Monthly Archives: December 2024


How Do Triggers Work in Google Tag Manager?
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5 December 2024
How Do Triggers Work in Google Tag Manager?

After mastering Google Tags, it’s time to dig into another essential feature of Google Tag Manager that plays a key role in activating tags.  What determines when your tags fire in Google Tag Manager? Google Tag Manager Triggers is...

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What are Variables in Google Tag Manager and How to You Use
them?
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5 December 2024
What are Variables in Google Tag Manager and How to You Use them?

After configuring tags and triggers, we’ve now reached another critical component of the Google Tag Manager (GTM) toolbox: These are Google Tag Manager Variables. GTM Variables are an essential component, serving as dynamic placeholders that allow your tags and...

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How To Implement the LinkedIn Insights Tag Using Google Tag
Manager?
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5 December 2024
How To Implement the LinkedIn Insights Tag Using Google Tag Manager?

LinkedIn drives 80% of B2B social media leads so why not track those on your site? However, the problem is which tool gives the best result for tracking LinkedIn insights tags.  Let’s try Google Tag Manager and see how...

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7 Data Discrepancies Between GA4 and Shopify
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5 December 2024
7 Data Discrepancies Between GA4 and Shopify

Have you ever felt like your Shopify and GA4 are speaking different languages? Meaning, that you are tracking Shopify sales in GA4 but the numbers don’t perfectly match in the reports.  The connection between Google Analytics and Shopify often...

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Which Google Tag Manager Plugin is Best for
WordPress?
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5 December 2024
Which Google Tag Manager Plugin is Best for WordPress?

Are you looking for the best Google Tag Manager WordPress plugins, that transform your WordPress site’s tracking capabilities with minimal hassle? Then you are at the right place because today we will discuss some super duper boom wordpress plugins...

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How to Track Facebook Events Using Google Tag
Manager
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5 December 2024
How to Track Facebook Events Using Google Tag Manager

30% of consumers say Facebook influences their purchasing decisions, tracking events that lead to conversions is essential.  Do you want your Facebook ads to truly drive the actions you aim for on your website? Tracking specific user interactions, or...

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What is the Data Layer in Google Tag Manager and How is it
Used?
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5 December 2024
What is the Data Layer in Google Tag Manager and How is it Used?

Do you have any idea that Google Tag Manager lets you track every user interaction on your site without ever touching the code?  You can also level up your data collection across various web properties. That hidden gem is...

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Facebook Conversion API vs. Meta Pixel: Why It’s Time to
Upgrade
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5 December 2024
Facebook Conversion API vs. Meta Pixel: Why It’s Time to Upgrade

In the battle of Facebook tracking tools, every click matters for running successful ad campaigns. But how do you ensure your tracking tools are delivering the complete picture?  You are lagging far behind if you are still relying on...

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Mitigating the Impact of Cookie Depreciation: Conversion API
as a Strategic Solution
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5 December 2024
Mitigating the Impact of Cookie Depreciation: Conversion API as a Strategic Solution

The clock is ticking, and the rules of digital marketing are changing. The go-to strategy and best tool for predicting customer behavior are about to disappear.  For years we have all relied on cookies, the silent backbone of marketing....

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What is SearchGPT? An Introduction to AI-Driven Search
Technology
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5 December 2024
What is SearchGPT? An Introduction to AI-Driven Search Technology

As search algorithms become more advanced, businesses need smarter solutions to improve their online visibility. Traditional SEO methods have been useful, but AI-powered SEO is transforming how companies optimize their digital presence. SearchGPT is at the forefront of this...

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