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31 January 2025Marketing automation on LinkedIn is a powerful tool that promises to increase efficiency and extend the reach of efforts. However, as with any tool, its impact on your brand depends on how it’s used. Properly managed, automation can transform...
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26 January 2025In snowy Quebec City, where streetlamps illuminate streets lined with glittering snowflakes, TechSolstice is preparing to close its offices for the Christmas vacations. The christmas tree is decorated, the electric tinsel pulsates rhythmically, and the employees’ screens display their...
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26 January 2025Happy New Year to all! What better way to kick off 2025 than with a roundup of the best practices that will shape B2B content marketing this year? So, inspired by Ann Handley’s recent newsletter on “IN & OUT”...
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24 January 2025A value-based bidding strategy can help you maximize the ROI of your Google ad spend. Learn how it works and if it’s right for your organization.
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18 January 2025Selecting the right website design agency is pivotal for businesses aiming to establish a strong online presence. A professional web design company ensures your website is visually appealing, user-friendly, and optimized for conversions. To help you choose the best...
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18 January 2025The digital marketing industry in Canada is thriving, with numerous agencies delivering cutting-edge solutions tailored to the unique needs of businesses. From small startups to large enterprises, companies rely on these agencies to elevate their online presence, drive engagement,...
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18 January 2025The digital marketing industry in Canada is thriving, with numerous agencies delivering cutting-edge solutions tailored to the unique needs of businesses. From small startups to large enterprises, companies rely on these agencies to elevate their online presence, drive engagement,...
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18 January 2025Automation in localization and internationalization testing can significantly reduce the time and effort needed to ensure the software works smoothly across different languages and regions. By automating tests, you can quickly catch issues like incorrect text display and layout...
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16 January 2025Imagine being able to know exactly which pieces of your content influenced the sales you closed last quarter. It’s possible with intent technology.
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9 January 2025The benefits of multi-channel marketing are often overlooked in the B2B world. But skipping this strategy could be costing you — here’s what you need to know.
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