News - 6 June 2024
The Customer Promise (Forget FOMO. You Need to Fight FOMU.)
As marketers, we’re constantly being asked to do more with less. Optimizing performance and minimizing waste are the name of the game for everyone, including teams designing and running paid ads. So if I said that there’s real value in running ads that directly target people who will almost never click on them, you’d probably say I was crazy.I’ll say it anyway. There is a legitimate case for…