News - 5 December 2024

What are Variables in Google Tag Manager and How to You Use them?

After configuring tags and triggers, we’ve now reached another critical component of the Google Tag Manager (GTM) toolbox: These are Google Tag Manager Variables. GTM Variables are an essential component, serving as dynamic placeholders that allow your tags and triggers to function with precision and flexibility.  They streamline the process by enabling you to capture, […]

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