Research shows that about 75% of marketing leads (MQLs) never convert into sales qualified leads (SQLs). Failure to align sales and marketing teams is leading to wasted budget and resources as up to 60-70% of B2B Tech content is not being used.
• Sales and marketing alignment fundamentals
• Symptoms of sales and marketing misalignment
• Investing in sales and marketing alignment
• Healthy sales and marketing alignment
• Challenges and missed opportunities