Category Archives: Uncategorized


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4 March 2025
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Marketing automation on LinkedIn: the impact on your
brand
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31 January 2025
Marketing automation on LinkedIn: the impact on your brand

Marketing automation on LinkedIn is a powerful tool that promises to increase efficiency and extend the reach of efforts. However, as with any tool, its impact on your brand depends on how it’s used. Properly managed, automation can transform...

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B2B content marketing: 8 “IN” practices to adopt in
2025
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26 January 2025
B2B content marketing: 8 “IN” practices to adopt in 2025

Happy New Year to all! What better way to kick off 2025 than with a roundup of the best practices that will shape B2B content marketing this year? So, inspired by Ann Handley’s recent newsletter on “IN & OUT”...

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The midnight bug: a Christmas story for IT
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26 January 2025
The midnight bug: a Christmas story for IT

In snowy Quebec City, where streetlamps illuminate streets lined with glittering snowflakes, TechSolstice is preparing to close its offices for the Christmas vacations. The christmas tree is decorated, the electric tinsel pulsates rhythmically, and the employees’ screens display their...

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Unlock the Potential of Value-Based Bidding in Google
Ads
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24 January 2025
Unlock the Potential of Value-Based Bidding in Google Ads

A value-based bidding strategy can help you maximize the ROI of your Google ad spend. Learn how it works and if it’s right for your organization.

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Top Digital Marketing Companies in Canada in 2025
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18 January 2025
Top Digital Marketing Companies in Canada in 2025

The digital marketing industry in Canada is thriving, with numerous agencies delivering cutting-edge solutions tailored to the unique needs of businesses. From small startups to large enterprises, companies rely on these agencies to elevate their online presence, drive engagement,...

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The 10+ Best Web Design Agencies in Canada
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18 January 2025
The 10+ Best Web Design Agencies in Canada

Selecting the right website design agency is pivotal for businesses aiming to establish a strong online presence. A professional web design company ensures your website is visually appealing, user-friendly, and optimized for conversions. To help you choose the best...

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What Localization and Internationalization Testing Problems
Can Automation Fix?
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18 January 2025
What Localization and Internationalization Testing Problems Can Automation Fix?

Automation in localization and internationalization testing can significantly reduce the time and effort needed to ensure the software works smoothly across different languages and regions. By automating tests, you can quickly catch issues like incorrect text display and layout...

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Top Digital Marketing Companies in Canada in 2025
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18 January 2025
Top Digital Marketing Companies in Canada in 2025

The digital marketing industry in Canada is thriving, with numerous agencies delivering cutting-edge solutions tailored to the unique needs of businesses. From small startups to large enterprises, companies rely on these agencies to elevate their online presence, drive engagement,...

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Turning ad insights into sales with intent
technology
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16 January 2025
Turning ad insights into sales with intent technology

Imagine being able to know exactly which pieces of your content influenced the sales you closed last quarter. It’s possible with intent technology.

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