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27 February 202422 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy”. Rereading it, I was struck by the similarities between the integration of the Internet into...
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27 February 2024I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024”. This publication focused on LinkedIn’s dominance as the social network of choice for the...
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27 February 2024It’s the age of TikTok. Audiences want to hear your message in the form of 15-second video snippets. Email marketing is something your dad used to use. And email marketing for lead generation — that’s gone the way of...
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27 February 2024Are you curious how digital marketing experts make the most of brand content to drive maximum impact? Look no further! In this article, we delve into the strategies and techniques used by these experts to leverage brand content effectively,...
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27 February 2024Teppen, a leading full-service staffing provider has experienced over 15 years of success in the Southern Ontario market. Teppen is renowned for its commitment to delivering superior staffing solutions, emphasizing the support and development of the talented workforce they...
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27 February 2024Tackle the dynamic world of Performance Max campaigns head-on with our comprehensive guide. As Google Ads’ latest innovation, these campaigns are revolutionizing digital advertising, offering unparalleled targeted reach across Google’s extensive network. This guide will not only answer your...
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27 February 2024In today’s rapid and evolving SaaS industry, demand generation is not just a buzzword; it’s an essential wheel that drives the eco-system of sustainable growth and product-market fit. With the surge of competition and ever-increasing expectations from tech-savvy customers,...
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27 February 2024The dream of handing off jobs we don’t like to AI is often oversold. No one can dispute that the quality — and capacity — of artificial intelligence tools are ramping up at an insane speed. But sadly, most...
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27 February 2024Welcome to the dynamic world of B2B marketing, where mastering the art of keyword research can be a game-changer for your business. If you’re eager to enhance your marketing strategies, understanding the nuances of B2B keyword research is a...
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27 February 2024The impending end of third-party cookies isn’t just a technical footnote; it’s the seismic shift reshaping the bedrock of digital marketing. For B2B marketers, who have long relied on cookies for detailed customer insights, the shift signifies not just...
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