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12 December 2024Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company’s authority and engage a professional audience in an authentic and lasting way. According to a...
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12 December 2024We’re thrilled to share that our team has been named one of the best in AI-powered Search — we won the Performance Marketing Excellence Award (mid-market) at this year’s Google Search Honours Awards for our work with Triton Canada!...
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11 December 2024Join the TPM team as we examine what our research has revealed about AI in marketing trends and explore what AI marketing tools 2025 will bring.
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5 December 2024Did you know you can track your website’s performance and ads with just one Google tag? This one simple tool can solve all your problems. It’s the gift of Google Tag Manager (GTM)! Google Tag Manager has transformed and...
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5 December 2024After mastering Google Tags, it’s time to dig into another essential feature of Google Tag Manager that plays a key role in activating tags. What determines when your tags fire in Google Tag Manager? Google Tag Manager Triggers is...
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5 December 2024After configuring tags and triggers, we’ve now reached another critical component of the Google Tag Manager (GTM) toolbox: These are Google Tag Manager Variables. GTM Variables are an essential component, serving as dynamic placeholders that allow your tags and...
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5 December 2024LinkedIn drives 80% of B2B social media leads so why not track those on your site? However, the problem is which tool gives the best result for tracking LinkedIn insights tags. Let’s try Google Tag Manager and see how...
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5 December 2024Have you ever felt like your Shopify and GA4 are speaking different languages? Meaning, that you are tracking Shopify sales in GA4 but the numbers don’t perfectly match in the reports. The connection between Google Analytics and Shopify often...
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5 December 2024Are you looking for the best Google Tag Manager WordPress plugins, that transform your WordPress site’s tracking capabilities with minimal hassle? Then you are at the right place because today we will discuss some super duper boom wordpress plugins...
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5 December 202430% of consumers say Facebook influences their purchasing decisions, tracking events that lead to conversions is essential. Do you want your Facebook ads to truly drive the actions you aim for on your website? Tracking specific user interactions, or...
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