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16 July 2024By Afton Brazzoni If you had a dime for every time you heard the advice, “talk to your customers,” you’d be retired on a tropical island, am I right? You already know the importance of customer research...
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12 July 2024This post was originally published on January 31, 2022, and updated on July 11, 2024. You’re putting a lot of work into your lead generation strategy. You’re launching content campaigns, you’re running ads, you’re following up with some killer...
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9 July 2024In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies’ long-term success. This post explores the importance of branding in the B2B sector. But...
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7 July 2024It is funny. There was a TED Talk video by Simon Simonek from about 12 years ago where he went into depth about ‘why’ the most successful companies become so successful. This includes the law of diffusion of innovation...
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6 July 2024By Afton Brazzoni Feel like you’ve just blinked and the year is half over? It’s time to get focused on driving business value with your marketing initiatives through the rest of 2024. While you should already have...
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5 July 2024An up-to-date website is crucial for attracting and retaining customers in 2024,and the significance of maintaining an up-to-date company website cannot be overstated. Whether you are a large corporation or a small business, your website is often the first...
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3 July 2024Using drone video for B2B marketing is both powerful and advantageous because it offers unique perspectives and dynamic visuals that traditional methods can’t match. Drones can capture stunning aerial shots, showcasing large-scale projects, facilities, and events from angles that...
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29 June 2024In today’s digital age, content marketing has become an essential strategy for companies seeking to attract, engage and retain their audience. But with digital channels saturated and customer expectations constantly evolving, it’s essential to constantly innovate in order to...
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27 June 2024In today’s fast-paced digital landscape, leveraging AI in B2B marketing is not just a trend but a necessity. As the competition intensifies, AI can help you leave your competitors in the rearview mirror by driving more net new leads...
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24 June 2024This post was originally published on February 20,2022, and updated on June 24, 2024. Is your organization struggling from a lack of sales and marketing alignment? That can be a difficult question to answer. Try these instead: If you...
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