News - 11 May 2024
Following Your North Star: Ensuring Team Alignment for Ecosystem-Led Growth
Ecosystem-led growth is the buzzword of the day. Business leaders everywhere are embracing the tested-and-true wisdom behind co-branded marketing and applying it to every aspect of innovation, development, marketing, sales, and customer success.The principles behind ELG are deceptively simple: leverage the knowledge, data, reputation, and reach of other organizations in your business ecosystem to…