News - 15 June 2024

How to Use Video Marketing Effectively on Your Website

In today’s digital landscape, video content has become an indispensable tool for businesses aiming to enhance their online presence and engage with their audience. Leveraging video on your website can significantly boost your marketing efforts, drive traffic, and increase conversions. This blog post will explore the various types of marketing videos, steps to create effective videos, production tips, distribution strategies, and video SEO tricks. Why Video? The Power of Video Marketing Statistics highlight the immense potential of video marketing: Only 14% of consumers remember the last display ad they saw, whereas 80% recall the video ads they’ve watched online in the past week. Viewers are 85% more likely to purchase a product after watching a product video. Companies using video enjoy 41% more web traffic from search than non-users. Four times as many consumers prefer to watch videos about products rather than read about them. Video in Email Marketing and Social Media Video also enhances email marketing and social media engagement: 84% of consumers have liked a company video in their newsfeed. 43% of consumers are more likely to read email newsletters that include links to videos. YouTube’s Influence YouTube is a powerful platform for small and medium businesses to […]

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