News - 25 May 2024
ICP vs. Buyer Persona: How They Differ (and Why You Need to Know)
This post was originally published on May 4,2022, and updated on May 24, 2024. Understanding and segmenting your audience is a vital part of marketing and sales strategy. We use terms like customer profile or buyer persona to identify and communicate who we’re trying to reach. But while ICP (ideal customer profile) and buyer persona are…