News - 27 February 2024
Leads and Revenue Down? Don’t Forget These Key Content Marketing Metrics.
2024 is shaping up to be a rough year. Marketers all over are cutting back on pet projects, putting rebrands on hold, and focusing on their core mission: generating quality leads and driving revenue for the brand. But what does that look like in a time when AI is infiltrating all aspects of search and marketing, and social media has all but murdered the idea of blogging?