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10 June 2024Navigating the Turnover Turbulence In the realm of workplace dynamics, the subject of pay transparency has long been a topic of debate. In recent years, Atlantic Canada has taken significant strides in addressing this issue through the implementation of...
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6 June 2024As marketers, we’re constantly being asked to do more with less. Optimizing performance and minimizing waste are the name of the game for everyone, including teams designing and running paid ads. So if I said that there’s real value...
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3 June 2024When businesses strategize for growth, they often grapple with the cost-effectiveness of their marketing efforts. Digital marketing is a necessity, but the question of whether to manage it in-house or outsource is pivotal for maximizing ROI and driving efficient...
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28 May 2024By Afton Brazzoni You’re ready for more in your content career. But the path from content marketing manager to director may seem a little unclear. You’ve got strong tactical skills, but you’ll also need to hone your...
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25 May 2024This post was originally published on May 4,2022, and updated on May 24, 2024. Understanding and segmenting your audience is a vital part of marketing and sales strategy. We use terms like customer profile or buyer persona to identify...
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21 May 2024By Afton Brazzoni So, you’ve decided to bring in external content marketing support. Figuring out whether that’s the right move for your B2B company is the first hurdle. Now, you’re about to get on a discovery call...
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11 May 2024Ecosystem-led growth is the buzzword of the day. Business leaders everywhere are embracing the tested-and-true wisdom behind co-branded marketing and applying it to every aspect of innovation, development, marketing, sales, and customer success.The principles behind ELG are deceptively simple:...
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7 May 2024By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study...
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1 May 2024By Afton Brazzoni As a marketer, you’re shooting for the same net as your colleagues in sales, so why does it sometimes feel like you’re on different teams? You’re likely struggling with the delicate dance of sales...
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24 April 2024Running a successful marketing campaign is just the beginning of the journey. To truly capitalize on your efforts and maximize your ROI, it’s crucial to effectively nurture the leads generated by your campaign. In this blog post, we’ll explore...
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