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Build your B2B brand bible: the complete guide
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27 February 2024
Build your B2B brand bible: the complete guide

    By Afton Brazzoni You know it takes more than “showing up on social media” to drive results with B2B marketing. It takes a strong brand to establish trust with your audience — and trust is integral to...

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SaaS Marketing Trends For 2024: Riding the Wave of
Innovation
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27 February 2024
SaaS Marketing Trends For 2024: Riding the Wave of Innovation

As we look towards 2024, SaaS marketing continues to evolve at a breakneck pace, challenging marketing teams to stay ahead of the curve or risk getting left behind. This year is shaping up to redefine how we engage, convert,...

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Sales Funnel Strategy
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27 February 2024
Sales Funnel Strategy

Navigating Growth and Expansion As we step into a new year, it’s essential for businesses to not only reflect on their achievements but also to chart a course for future growth and expansion. The year 2024 holds immense promise,...

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Bigger Isn’t Better: How to Create an Effective Email
Marketing List
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27 February 2024
Bigger Isn’t Better: How to Create an Effective Email Marketing List

Email is still one of the most valuable lead-generation tools available to marketers. Surprised? I don’t blame you. Email plays a major role in how I earn a living, and every time I delete a ton of messages without...

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How to Build B2B Marketing Leadership Within Your
Team
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27 February 2024
How to Build B2B Marketing Leadership Within Your Team

B2B (business-to-business) marketing presents unique challenges. Sales cycles are longer, decision-making is complex, and building relationships is paramount. A team equipped with strong B2B marketing leadership skills and insights has an inherent advantage in navigating these complexities and driving...

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5 Key Performance Metrics to Track in Your Performance Max
Campaigns
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27 February 2024
5 Key Performance Metrics to Track in Your Performance Max Campaigns

With so many options to advertise online, Google’s Performance Max campaigns stand out as a holistic solution designed to amplify your presence across Google’s vast network. By leveraging machine learning and smart bidding strategies, Performance Max campaigns promise to...

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Data Building and Validation
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27 February 2024
Data Building and Validation

In today’s competitive business landscape, data is more than just a buzzword—it’s a crucial asset that can fuel growth and drive success. However, many businesses struggle with finding the right data to support their growth initiatives. In this blog...

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Beyond the Cookie: Winning B2B Strategies in a Privacy-First
Era
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27 February 2024
Beyond the Cookie: Winning B2B Strategies in a Privacy-First Era

The impending end of third-party cookies isn’t just a technical footnote; it’s the seismic shift reshaping the bedrock of digital marketing. For B2B marketers, who have long relied on cookies for detailed customer insights, the shift signifies not just...

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6 Affordable Ways to Use AI for Lead Generation
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27 February 2024
6 Affordable Ways to Use AI for Lead Generation

The dream of handing off jobs we don’t like to AI is often oversold. No one can dispute that the quality — and capacity — of artificial intelligence tools are ramping up at an insane speed. But sadly, most...

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What is customer experience?
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8 November 2021
What is customer experience?

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