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9 January 2025The benefits of multi-channel marketing are often overlooked in the B2B world. But skipping this strategy could be costing you — here’s what you need to know.
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8 January 2025Non-fungible tokens (NFTs) have emerged as a transformative force in the digital economy, reshaping the way we own, trade, and create value. From digital artwork to exclusive music albums and gaming assets, NFTs are becoming mainstream. The NFT market’s...
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5 January 2025The e-commerce industry has experienced rapid and sustained growth in the post-pandemic era. Valued at $2.8 trillion in 2022, the market is projected to expand at a compound annual growth rate (CAGR) of 11.4%, reaching an estimated $4.1 trillion...
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2 January 2025Running an eCommerce business means handling countless daily tasks like order management, customer communication, and inventory updates. Do you ever wish there was a magic button to handle your Shopify store’s daily tasks? Shopify Flow is that magic button...
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26 December 2024Do you ever wonder how businesses seem to know you so well? From the personalized ads that catch your eye to the tailored recommendations you can’t resist, it’s all powered by data. But with increasing privacy concerns and tightening...
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16 December 2024Data tracking is the backbone of effective analytics, But are you using the right method to ensure precision, privacy, and compliance? As businesses face strict privacy regulations and growing concerns about data accuracy, the debate over server-side vs. client-side...
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12 December 2024The software-as-a-service (SaaS) market is booming, with the advent of AI and the emergence of new trends. In this context, developing an effective SaaS commercialization strategy is essential for any company looking to stand out and conquer new markets....
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12 December 2024Content marketing is an essential part of any B2B marketing strategy in Quebec and beyond. With the right content, you establish your company’s credibility. You position yourself as an expert in your sector. And, above all, you develop a...
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12 December 2024In the current economic climate, where companies are making massive layoffs and the second Trump era is upon us, Quebec companies are navigating through economic uncertainty, no longer knowing where to put their efforts and what kind of efforts...
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12 December 2024Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company’s authority and engage a professional audience in an authentic and lasting way. According to a...
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