News


B2B digital marketing: AI and the decline in quality of
Google services
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24 June 2024
B2B digital marketing: AI and the decline in quality of Google services

These are the two topics I’m going to cover in this post on B2B digital marketing. Have you noticed? Is the quality of services offered by Google and many other GAFAMs increasingly declining? On the digital marketing planet, we...

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Online advertising: five statements that make me roll my
eyes!
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24 June 2024
Online advertising: five statements that make me roll my eyes!

These are all legitimate claims; for us, it’s our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I’m not judging...

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Proactive Lead Generation to Maximize Sales Pipeline
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20 June 2024
Proactive Lead Generation to Maximize Sales Pipeline

Maximizing Your Sales Pipeline: Proactive Lead Generation Strategies for SaaS and Tech Companies Proactive lead generation is essential for SaaS and technology companies looking to expand their customer base. As a lead generation company, we specialize in helping you...

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6 qualities our content writing company’s happiest customers
share
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19 June 2024
6 qualities our content writing company’s happiest customers share

    By Afton Brazzoni Every good relationship is a two-way street. I could talk about why clients enjoy working with our content writing company (and you can read about that here), but I want to go deeper. If...

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Customer Profile: Harding Energy
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18 June 2024
Customer Profile: Harding Energy

Introduction Founded in 1987 and headquartered in Norton Shores, Michigan, Harding Energy is a leading designer and manufacturer of advanced battery and charger systems. Their products cater to diverse sectors including medical, electronics, security, construction, and military. Since partnering...

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How to Use Video Marketing Effectively on Your
Website
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15 June 2024
How to Use Video Marketing Effectively on Your Website

In today’s digital landscape, video content has become an indispensable tool for businesses aiming to enhance their online presence and engage with their audience. Leveraging video on your website can significantly boost your marketing efforts, drive traffic, and increase...

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How Google AI Overviews are Transforming Search Engine
Results
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14 June 2024
How Google AI Overviews are Transforming Search Engine Results

Google SGE AI Overview is transforming how information is presented and consumed online. But what exactly is this feature, and how can it benefit your online presence? This guide delves into the intricacies of Google AI Overviews, their impact...

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Is SEO dead? No, but here’s how we’re adapting
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13 June 2024
Is SEO dead? No, but here’s how we’re adapting

    By Afton Brazzoni If creating search-optimized blog content used to feel predictable to you, but now feels like you’re stuck in the middle of a windstorm, welcome to the new internet era. SEO is undoubtedly changing. But...

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4 Reasons SEO is Still Relevant (No Matter What Google
Does)
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11 June 2024
4 Reasons SEO is Still Relevant (No Matter What Google Does)

This post was originally published on August 14, 2023 as part of our human vs. AI experiments. It was updated on June 10, 2024 Is SEO dead? Or just in need of a strategy update?The recent leak that exposed...

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Digital marketing in B2B: an absolute must
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11 June 2024
Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they’re doing so...

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