News - 5 December 2024

Mitigating the Impact of Cookie Depreciation: Conversion API as a Strategic Solution

The clock is ticking, and the rules of digital marketing are changing. The go-to strategy and best tool for predicting customer behavior are about to disappear.  For years we have all relied on cookies, the silent backbone of marketing. It helps businesses understand customer behavior.  But with the phase-out of third-party cookies—a phenomenon now widely […]

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