A B2B marketing strategy consists of the actions and plans a tech company puts in place to promote and sell its products or services to other companies that have identified a need for them.
Research (Company and Competitive)
TAM Identification
Custom Business Assessment
Buyer personas definition and building
First-Party Data Collection
Financial Modeling
Customer-Led Planning
Marketing A plan for 3 6 and 12 months – Online Presence / TOMA
Marketing B plan for 3 6 and 12 months – Lead Gen/Demand