News - 27 February 2024
What You Need to Know to Make Your Lead-Gen Emails Land
It’s the age of TikTok. Audiences want to hear your message in the form of 15-second video snippets. Email marketing is something your dad used to use. And email marketing for lead generation — that’s gone the way of fax communication and landlines, no?No.“If it ain’t broke, don’t fix it.” My grandfather used to say that when faced with technological advances. But the adage still applies to email…