News - 26 December 2024

Why Server-Side Tracking is Essential for First-Party Data Collection

Do you ever wonder how businesses seem to know you so well?  From the personalized ads that catch your eye to the tailored recommendations you can’t resist, it’s all powered by data.  But with increasing privacy concerns and tightening regulations, businesses must rethink how they collect and use this data.  Enter server-side tracking as a […]

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